Artificial intelligence is rapidly becoming more accessible to food and beverage businesses. Andrade said businesses should look beyond individual tools and consider a more important question: What business or customer problem are we actually trying to solve? During his presentation, Andrade focused on the ways AI is transforming customer experience, innovation and decision-making across the food and beverage value chain. For food and beverage companies, this distinction is critical. It should identify a meaningful business or customer problem and determine whether AI is best suited to help address it.