Over time, the name of the award came to indicate first the competition and then the entire celebration, including processions, blessings, banquets, investitures, trials and public ceremonies. Here the public does not just observe a re-enactment: it participates in a geography of belonging that continues to organize relationships, family memories and local identities. The stable form of the July race dates back to the seventeenth century, while the appointment on August 16 was institutionalized at the beginning of the eighteenth century. At 10.30pm the Borromeo Gulf will finally be illuminated by pyromusical fireworks, which will close the event by transforming the lakefront into a natural audience. Modernity does not erase tradition, but becomes the instrument through which tradition seeks new spectators and, above all, new heirs.