The UN urged governments, technology companies, advertisers, media, and researchers to prioritise protecting young people and actively involving them in solutions related to information integrity. The brief noted that the risks young people face online are closely linked to business models reliant on monetisng user attention and personal data, alongside design features and algorithms designed to maximise engagement. It warned that children and youth are particularly vulnerable to these practices. The rapid advancement of artificial intelligence continues to outpace efforts to manage its risks, including AI-generated content, new forms of exploitation, and targeted digital advertising strategies that encourage increased spending among children. UN Secretary-General António Guterres called for stronger safety measures for children in AI, emphasising that they must not be exposed to unregulated and unaccountable technologies.