The Advertising Regulatory Council of Nigeria (ARCON) and key stakeholders in the advertising industry have called for stronger collaboration among regulators, practitioners, technology companies, media organisations, academia and consumers to drive innovation and ensure the sustainable growth of Nigeria’s advertising industry. “Government believes that digital innovation must be accompanied by responsible governance that protects consumers while encouraging enterprise,” he said. The University of Ilorin came second, Rivers State University third, Kaduna State University fourth and Lagos State University, Ojo, fifth. Kwara State University received N1 million, University of Ilorin N750,000, Rivers State University N500,000, while Kaduna State University and Lagos State University each received N250,000. “We want to see how the advertising industry would look like in the next 10 years because of what is happening.