The Australian Data and Insights Association (ADIA) and The Research Society (TRS) are proposing to merge the nation’s research, data and insights industry bodies into a single new entity. The new entity will represent and promote Australian research, data and insights organisations, professionals and users of market and social research, insights and data analytics. The Research Society president, Ellen Baron, said: “The Australian market and social research and insights industry has been effectively served by both the ADIA and TRS. The ADIA and TRS have separately represented Australia’s research, data and insights industry for more than three decades. The ADIA has been the national industry peak body for data, insights and research organisations, managing the industry Trust Mark seal, quality ISO standards and administering the Privacy Code.