Quick ReadCelsius Holdings (CELH) trades at a ~$7 billion market cap after falling 39% this year, yet commands roughly 20% of the U.S. energy drink market. Rockstar founder Russ Savage disclosed a 4.7% stake and demanded CEO changes as CELH trades near its 52-week low, fueling private equity take-private speculation. The company has purchased a majority stake in popular lifestyle and energy drink brand GHOST, so the fit exists once the balance sheet resets. Monster Beverage: Obvious Fit, Antitrust WallMonster Beverage (NASDAQ:MNST) has $2.192 billion in cash, $900 million in buyback authorization, and a 2-for-1 split effective August 11, 2026. Combining Monster with Celsius would concentrate U.S. energy share to a degree regulators would scrutinize heavily.