Spotify says transparency has become increasingly important as artificial intelligence tools become more capable of producing convincing music and artist identities. Despite taking a tougher stance on AI-generated artist profiles, Spotify continues to invest heavily in artificial intelligence across its platform. Recent additions include a conversational AI assistant that helps users discover music through natural language requests, alongside its AI DJ feature, which creates personalised listening experiences. Similar collaborations are also underway with Warner Music Group and Sony Music as the industry works to develop responsible uses for artificial intelligence in music production. Spotify has also strengthened its moderation efforts by removing spam uploads and banning unauthorised AI-generated vocal impersonations of real artists.