The Limitless Equation Podcast, hosted by Chloe Hooper, has released a new episode featuring Nikki Hills, Founder and CEO of Upriva. In a raw and generous conversation, Hills unpacks 25 years in business, the launch of Upriva, and the personal losses that have shaped her leadership. Please note: this episode includes discussion of grief, bereavement and suicide, including the death of a child and the loss of a husband. It is a proposition Hills believes matters more than ever as AI reshapes how consumers discover and choose brands. What has carried her through, she says, is processing rather than suppressing pain, and the relationships built on trust: “Trust is foundational to strong relationships.”