The new pharma ads on Snapchat will support multi-CTA attachments for health and safety notes, providing more context from the promotion. As shown in this example, Snapchat’s updated pharma ads will include smaller text links below the main ad, so users can tap through on the disclaimers. By providing multiple links in these ads, Snapchat can cater to this and make it easier for these advertisers to present all key information. Snapchat added that the updated pharma ads format will ensure that pharma brands remain compliant in regards to required disclosures, while also letting them connect with Snapchat users, who are often looking for health advice. Providing more options for information linked directly to pharma ads could make Snapchat a more viable, valuable platform for the pharma sector.