The guide explains how to use LinkedIn to boost brand credibility, which is a key signal for AI chatbots. LinkedIn has been heavily invested in highlighting its value as a vehicle to help businesses improve their presence in AI replies. This has become more important as people increasingly turn to AI chatbots for answers, and as LinkedIn becomes a key resource for AI tools. These notes could help brands build a stronger presence on LinkedIn, and could subsequently increase their prevalence in AI citations. For brands, building reliance on any platform in this way is a risk, as AI tools could de-prioritize LinkedIn or LinkedIn could change the rules.