In Vietnam HEINEKEN combines the scale of the company with deep local cultural insight to offer a portfolio of beer that leans into global trends but brewed for local tastes. Vietnam is a forerunner of global trends shaping the beer categoryPremiumisation continues as consumers seek more meaningful, high-quality experiences. Vietnam reflects broader shifts that will define the future of beer in APAC and around the world. Wietse Mutters, Managing Director, HEINEKEN VietnamHEINEKEN Vietnam translates trends into continuous beer innovationHEINEKEN Vietnam combines international expertise with local understanding to stay relevant across occasions and price points. We are shaping the category in Vietnam with Heineken 0.0, which supports choice and helps keep beer relevant for every drinking occasion.