But even though inaccurate guidance from influencers and open-source LLMs can mislead clients, advisors say the plethora of online misinformation has helped their practices. The average FinTok, or financial TikTok, user spent over 400 hours scrolling through their feed in 2025, according to Talker Research . Seventy-five percent of respondents from a CFP board survey said they sought financial advice online in the last month. READ MORE: Advisors weigh pros and cons of 529 plansWhat should wealth advisors do with misinformationDespite the growing amount of online advice, wealth advisors remain the most trusted resource for financial decisions. Seventy four percent of respondents from the CFP board survey said they are "very comfortable" with implementing financial advice from wealth advisors.