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Subway Expands Tonic Communications Remit Into Australia
['Staff Writers']
B&TB&T
Subway has appointed communications agency Tonic as its PR partner of record in Australia, expanding the agency’s existing remit with the brand in New Zealand.
Under the expanded remit, Tonic will lead earned media, strategic communications and experiential campaigns for Subway Australia.
That foundation allows us to hit the ground running in Australia and create moments that deliver impact from day one,” said Tonic Communications managing director ANZ Georgia Coleman.
As part of its continued growth in Australia, Tonic recently established a presence in Brisbane and appointed former Subway public relations & corporate social responsibility manager ANZ, Amelia Oberhardt, as media and communications director.
Tonic continue to deliver fresh thinking and strong results, and we’re excited about what’s next,” said Subway ANZ head of brand marketing Kerrie Hockless.