QMS NZ has launched the next chapter of ‘The Victoria’, rebuilt and repositioned for Auckland’s newly revitalised Midtown precinct. Originally launched in 2015 as the company’s first Digital Large Format asset, ‘The Victoria’ has been completely rebuilt emerging as a technologically advanced, digital canvas at the intersection of Victoria Street and Hobson Street. The revitalisation of ‘The Victoria’ does exactly that, embedding a world-class digital canvas at the single most important pedestrian and transit nexus in the city,” said QMS NZ nation sales director Ben Gibb. “This launch also represents QMS’ active contribution to Auckland’s broader city centre transformation. Commercial opportunities across ‘The Victoria’ and the wider QMS NZ Large Format network are available immediately.