Julia Wyatt has been appointed head of marketing, ANZ at Snap Inc., after stints at TikTok and Splend. Wyatt spent close to three years at TikTok, most recently serving as head of marketing communications from March to December 2025. In that role, she led marketing communications for TikTok for Business across Australia and New Zealand, overseeing the brand’s presence, positioning and strategic partnerships across the region. Following her exit from TikTok, Wyatt took on the role of events and partnerships lead at Splend. The move comes as Snap experiences a senior leadership reshuffle, with the company’s chief communications officer Julie Henderson recently named Pinterest’s new VP and chief communications officer.