Avenue C has won Australian plaintiff law firm Maurice Blackburn’s media account. Maurice Blackburn’s general manager of marketing, Stephen McKeown, said the decision came down to alignment as much as capability. “Avenue C has redefined what we expect from an agency partner. For Avenue C, the appointment reflects its deeper read of the legal sector’s commercial model that its model brings. Maurice Blackburn’s purpose, ensuring people receive access to justice, resonated immediately with the Avenue C team from the first meeting.