Alt/shift/ has been appointed agency of choice for an upcoming Transport for NSW public education campaign, following a competitive pitch process. Speaking on the appointment, alt/shift’s Sydney MD, Katie Raleigh said, “it’s an honour to be working with Transport for NSW on such an important road safety initiative. Nationally, alt/shift/boasts extensive road safety experience and we’re pleased to extend that specialist knowledge into NSW. Alt/shift/’s strategy director, Maddy Chambers, who is overseeing the early stages of the campaign, added, “most road safety education talks at people about the rules. The real risk sits in the gap between what we think we know and what actually keeps us safe.