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EN
The Glendronach Celebrates 200 Years With Immersive Whisky Foraging Trail Via Today The Brave
['Staff Writers']
B&TB&T
The result; a fully immersive event in which every guest was transported into the world of The Glendronach.
Imelda Hodson, experience director at Today the Brave, said: “With An Ode to The Highlands, we set out to build a sense of place rather than just an event.
The Glendronach: An Ode to the Highlands will make its Melbourne debut later this year.
Today the Brave work with Brown-Forman across Jack Daniel’s, Woodford Reserve, Tequila Herradura, The Glendronach and El Jimador.
CreditsClient: Brown FormanStuart Reeves: Brand Manager | Innovation Manager Scotch, Irish & Old Forester Whiskies PortfolioMorgan Flanagan: Events & Sponsorship ManagerLinus Schaxmann: Brand AmbassadorImelda Hodson: Experience Director Today the BraveSaskia Lo: Shopper & Activation Lead Today the BraveAmelia Salmon: Performance Director, We Are Different