The tool forms part of the IAB Australia’s AI Working Group’s broader commitment to building practical, accessible AI resources for everyone across the industry. Rather than producing a fixed prediction about whether a role will disappear, the Assessment provides a personalised map of how the work within that role may change. This assessment provides a practical way for people to understand how their work may change and which skills they should start building now.” The AI Impact Assessment tool was originally developed for media agency roles by Kellyn Coetzee, digital industry expert and IAB Australia AI Working Group co-chair. The AI Impact Assessment tool forms part of IAB Australia’s broader AI Hub, which provides guidance and resources to support the responsible and effective adoption of AI across the advertising industry.