TBWA has refreshed its visual identity with a focus on handcrafted designs that reflect a “stronger collective” across its global network. Key elements of the new identity include handcrafted illustrations, the return of a serif typography and a new TBWA monogram. TBWA said the visual identity would unite its diverse network of agencies including TBWA\Australia, TBWA\Chiat\Day, adam&eveTBWA, TBWA\Media Arts Lab, TBWA\HAKUHODO, LOLA, Africa and more. It’s to build visual systems so distinctive that people recognise the brand before they ever see its logo. That’s what we call a brand’s Visual Brand SoulTM,” Regalo said.