Independent creative agency Thinkerbell has launched a new product designed to help brands stand out to a new kind of audience – artificial intelligence. Called Hi-Vis, the offering audits how visible, understandable and recommendable brands are across AI models such as ChatGPT, Gemini and Google’s AI Overviews, as marketers grapple with a growing shift towards AI-powered discovery and “zero-click” search experiences. Chief Tinker Tom Wenborn said many approaches to AI optimisation incorrectly frame the challenge as a technical SEO exercise. The launch comes as marketers increasingly rethink search and content strategies in response to AI-generated answers replacing traditional search engine results pages, fuelling interest in areas such as generative engine optimisation (GEO) and AI search optimisation. Thinkerbell has already run the audit on its own brand, receiving a Hi-Vis Score of 7.1.