Working alongside farmers gave me a ground-level view of challenges and surfaced opportunities that rarely show up in market reports. Transitioning from idea to reality, I realized building a sustainable business is a different game from launching a conventional startup. The answer is simple: I focused on building credibility before trying to get noticed. Building credibility is slow, but the payoff lasts longer than any quick win from advertising. That, more than any business plan, is what helped me build a sustainable business from nothing.