Croud Consumer Index: Over Half of UK Consumers Would Let AI Buy for Them Without Approval In at Least One Category

The research identifies three major shifts redefining modern commerce:Discoverability: 74% of AI users research via LLMs before deciding on a specific brand or product, allowing AI to shape consideration before preferences have been formed. of AI users research via LLMs before deciding on a specific brand or product, allowing AI to shape consideration before preferences have been formed. , with AI users spending an average of among non-users. Only 18% of AI users say they need to validate beyond AI before purchasing fashion, the lowest validation intensity of any category measured. It's about building authoritative content and a trusted brand presence that consumers and AI systems alike can rely on."