H-E-B offers a delivery option within about an 8-mile radius (it varies by store), as does Joe V’s, the chain’s price-focused brand. Since H-E-B avoids Dallas (for now) in a way that feels personal, for this experiment we went with a Joe V’s in East Dallas about 5 miles away. Side-by-side comparisonWe compared online delivery prices at Joe V’s, which is about $5 for the basic delivery, to other major retailers. Beef and pork ribsadvertisement advertisementBeef ribs, rarely seen at even high-end grocers, were $4.33 a pound at Joe V’s. Don’t expect to see many national brands on the shelves (or online), at least from Joe V’s.