In video games, immersive sims might not be the most niche genre in the world, but they've historically not done gangbusters sales wise, meaning that triple-A takes don't quite make their money back. If you ask Randy Smith Evergreen, a designer on Thief: The Dark Project, perhaps avoiding the world of triple-A is the way to go for immersive sims. But I think that might be a misread for the audience size of immersive sims." So I think that's an example of where the market is going, or [where] I think it should go at least." I find myself agreeing with Evergreen, in part because of how the film industry used to be.