Why Organic Traffic Is Dropping: AI Overviews & Zero-Click SearchAn AI Overview answers the search query, so the click never gets made. In the same report, 64% named Google’s AI Overviews as the top industry concern this year, with AI search disrupting traditional SEO close behind at 59%. Which puts more weight on the client report itself. That way AI visibility sits next to the conversions and leads it affects, and, most importantly, client data stays reliably separated. If you pull client data into your AI tools yourself, you’re likely copying numbers from a dashboard and pasting them into Claude or ChatGPT.