This April, I felt exceptionally fortunate to donate our seventeen-year-old nearly-300,000 mile car and purchase its replacement: a certified pre-owned fully-electric BMW i4. On 3 July, after I had the car for about 90 days, BMW touted a “Special Surprise” at me on its first screen, the screen you see when you turn it on, in iDrive 8. Turns out, it was this fine, anodyne (if a little 1950s, white-washed, Americana), saccharine Fourth of July video animation. All I knew in early July, was BMW had done “Surprise” stuff for previous holidays like Halloween. Their Spider-Man BMW ad wasn’t forced on the screen, I clicked a button to show it.