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HotDeals’ Latest Back-to-School 2026 Savings Snapshot Highlights Coupon Code Usage Across US Retailers
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Massachusetts Newswire
According to the HotDeals Consumer Savings Index, more than 2,000 active Back-to-School promotions were tracked across over 1,000 U.S. merchants this season, with code-based offers outnumbering no-code deals by a wide margin.
Of the 2,056 Back-to-School promotions observed, 1,059 U.S. merchants carried at least one active offer.
“Even as automatic, no-code deals become more common, Back-to-School shoppers are still taking the extra step of searching for and entering a coupon code before checkout,” the HotDeals Research Team observed.
The HotDeals Consumer Savings Index will continue tracking how coupon usage evolves heading into the fall and holiday shopping calendar.
The HotDeals Research Team analyzes consumer savings trends across major shopping events and publishes periodic insights through the HotDeals Consumer Savings Index.