But in-store repairs and sewing workshops are becoming essential retail services for clothing brands as they try to appeal to young consumers who want to save money and the planet. Jeans giant Levi Strauss & Co., casual wear chain Uniqlo and budget retailer Primark are a few of the apparel companies hoping to win over Generation Z shoppers with a needle and thread. For companies that make new clothes, mending programs and classes address “some deeper consumer needs and consumer behaviors at the moment,” GlobalData retail analyst Neil Saunders said. The hands-on response from mass-market retailers, especially fast-fashion chains like Primark, Zara and H&M, has generated interest as well as skepticism. Uniqlo, which focuses on timeless wardrobe staples, offers a range of aftercare services, including repairs, decorative sashiko mending, embroidery and creative restyling.