If you choose to 'Reject all', we will not use cookies or IP addresses for these additional purposes. Non-personalised content and ads are influenced by things like the content that you’re currently viewing and your location (ad serving is based on general location). Personalised content and ads can also include things like video recommendations, a customised YouTube homepage and tailored ads based on past activity, like the videos that you watch and the things that you search for on YouTube. We also use cookies and data to tailor the experience to be age-appropriate, if relevant.