Stream San Diego News for free, 24/7, wherever you are with NBC 7. “People have been jumping Sunset Cliffs for a very long time,” Knight said. NBC 7 reached out to San Diego Mayor Todd Gloria, District 2 Councilmember Jennifer Campbell and the San Diego Police Department about the recent incidents and what additional deterrents or enforcement could look like. This story was originally reported for broadcast by NBC San Diego. AI tools helped convert the story to a digital article, and an NBC San Diego journalist edited the article for publication.