None
EN
Pabst is Giving Away a Vintage Semitruck To One Lucky Beer Lover
['Pedro Wolfe', 'Pedro Wolfe Is An Editor', 'Content Creator At The Daily Pour With A Specialty In Agave Spirits. With Several Years Of Experience Writing For The New York Daily News', 'The Foothills Business Daily Under His Belt', 'Pedro Aims To Combine Quality Reviews', 'Recipes With Incisive Articles On The Cutting Edge Of The Spirits World.', 'Pedro Has Traveled To The Heartland Of The Spirits Industry In Tequila', 'Mexico', 'Has Conducted Interviews With Agave Spirits Veterans Throughout Mexico', 'South Africa']
The Daily Pour
Pabst Blue Ribbon is no stranger to a larger-than-life marketing stunt.
It was only a matter of time before Pabst Light, released to market in early 2025, got its very own statement piece.
On Tuesday, Pabst announced that it is giving away a tractor-trailer fixed up by DIY automotive crew BigTime.
“You could call this a ploy for attention, sure, but we’re only doing it because Pabst Light is THAT good.
When it debuted in April 2025, Pabst Light represented the brand’s first light beer launch in over 40 years.