Disney has tapped 20-year company veteran Joss Hastings as Senior Vice President, Marketing, Disney Consumer Products reporting jointly to the media giant’s Chief Marketing Officer Asad Ayaz and Disney Consumer Products President Lisa Baldzicki. The appointment follows the recent announcement that Consumer Products will shift from Disney Experiences into Disney Entertainment – Studios. Hastings, who has worked across consumer products, digital, music, parks and gaming, will lead marketing for the DCP business globally across teams to grow the business, strengthen Disney brands and connect with consumers, working closely with TWDC franchise, studio and business partners. The longtime Mouse executive was previously VP, Marketing Strategy, and is replacing SVP of global marketing for Disney Consumer Products, Ron Faris, but with a new remit given the shift. “As Consumer Products enters this next chapter, I can’t think of a better leader to take its marketing forward.”