Sonos chief executive Tom Conrad says model quality will converge and the advantage will sit with hardware that already knows a home. An FCC filing names the first product of that push, the Ace Ultra headphones, expected at a September launch event. Sonos is betting that the value of AI in the home sits in the hardware rather than the model. “Much of the industry conversation about AI in the home is about who has the best model,” chief executive Tom Conrad told analysts. He has also pitched Sonos as a home for third-party AI models, though that has been slow going.