The Walt Disney Co. has tapped Joss Hastings to lead marketing for its lucrative and important Disney Consumer Products division. Hastings will become senior VP of marketing for DCP, overseeing its worldwide marketing as Disney moves the business from its Experiences division to its Entertainment division in the fall. Hastings will report jointly to Disney’s chief marketing and brand officer Asad Ayaz, and Lisa Baldzicki, DCP’s president. “She knows Disney, our brands and our fans incredibly well, and has an outstanding track record of bringing teams and partners together on work that breaks through. As Consumer Products enters this next chapter, I can’t think of a better leader to take its marketing forward.”