How Do IREs Compare to Traditional Backups? The underlying assumption was that the data was still in good shape, says Jared Ruckle, senior director of solutions marketing at Cohesity. That gives you something traditional disaster recovery often can’t: a known-good starting point after an attack, not just a fast one.” While it may seem as though IREs might be accessible only to large enterprises, small to medium-sized businesses today can access the same protection as a service, similar to their other IT systems. Click the banner below to get small business insights delivered to your inbox weekly.