Lakeland has unveiled its new Autumn/Winter 26 ‘Spend Smarter’ campaign, designed to show customers that value isn’t just about spending less, but spending better. Building on the success of Lakeland’s previous ‘Spend Smart Live Well’ campaign, launched during the cost-of-living crisis, the new campaign reflects the next evolution of consumer priorities. Through innovative products, smarter swaps and an understanding of modern home needs, Lakeland is helping customers get more value from their hard-earned cash. The campaign is underpinned by Lakeland’s commitment to delivering long-term value through quality, innovation and trusted guarantees. The Spend Smarter with Lakeland campaign will run throughout Autumn/Winter across stores, digital channels and marketing activity, bringing together seasonal storytelling, product innovation and value-led messaging to encourage customers to make more considered purchasing decisions.