The three films each focus on a different kind of Clubcard Reward. Instead of creating these mountains of objects in post-production, the team, working with directors Glue Society, via Biscuit Filmworks, opted to build the sets from scratch, to demonstrate, in very real terms, the breadth of value Clubcard members could unlock. We wanted to remind Clubcard members that the vouchers they are sitting on could be turned into big savings on holidays, meals out or days out. BBH have come up with a fun and engaging campaign that really brings that message to life for Tesco shoppers.” Gary McCreadie, creative director at BBH London, said: “It’s so easy to tap your Clubcard and not think about what you might be missing.