Running from mid-August to October, the multi-channel ‘Make It Gold with Kerrygold’ campaign will support the Kerrygold masterbrand, its growing range of butters & spreads and recently launched Kerrygold Cream Cheese. The creative emphasises the role Kerrygold plays in transforming simple, everyday meal moments by bringing premium quality, authentic Irish grass-fed heritage, and exceptional taste to homes countrywide. The campaign will also feature:A ‘takeover’ of Good Food, the UK’s No1 food website and market-leading food magazine, including title sponsorship of its Table for Four podcast. Lucy Hay, senior brandmanager, Kerrygold UK, said: “Our ‘Make it Gold with Kerrygold’ campaign celebrates what makes Kerrygold’s Irish grass-fed dairy products truly special – namely our commitment to premium quality, our distinct Irish provenance and, above all, the unmistakable great taste of Kerrygold. Nothing brings people together quite like food, so why settle for good when you can have gold?