Surfer-handsome, sporting the array of tattoos you’d expect from a career restaurant chef, he’s built a massive social media following from how easy he makes everything look. “They always gave me shit for doing social,” he says. This was the first half of the 2010s, and social media hadn’t taken off yet, at least not in kitchens. That first viral spike might be partly attributable to luck, or TikTok’s algorithm, but Broussard’s years of experience shooting video of himself prepared him for social media stardom. But when he stops speaking and the camera focuses on what he’s doing with his hands, a sense of drama descends.