None
FR
McDonald’s rolls out Red Bull energy drinks
['Julie Littman', 'Aneurin Canham-Clyne', 'Senior Editor']
Restaurant Dive - Latest News
Please let us know if you have feedbackDive Brief:McDonald’s will expand its McCafé beverage platform on Aug. 17 with the addition of a Red Bull Dragonberry Energizer, the company said Tuesday.
The drink combines Red Bull with blue raspberry syrup and freeze-dried dragonfruit inclusions, the press release said.
The company also will enhance its crafted soda lineup by adding reduced sugar options for drinks featuring Diet Coke, Coke Zero, Diet Dr Pepper, Dr Pepper Zero Sugar and Sprite Zero Sugar.
McDonald’s originally added crafted sodas and refreshers to its McCafé platform in May, and the Red Bull energizer is the chain's entry into energy drinks.
Dive Insight:So far, McDonald's beverage platform has exceeded expectations in the U.S., Canada and Germany — lead markets for the products.