‘The Rakhi market is huge and we are a small player in it, and that is fine, because nobody assembles what we assemble. This is India’s largest curation of handmade rakhis: small batches from artisan groups across the country, sold by the name of the craft,’ said Nitin Pamnani, co-founder, iTokri.com. You buy a Patwa threadwork rakhi or a Dokra brass rakhi, and the group that made it is named right on the page. International orders also peak in August, with the United States, the United Kingdom and Canada the platform’s largest overseas Rakhi markets. About iTokri.comiTokri.com is India’s largest curated D2C platform for authentic handmade textiles and handicrafts.