After opening in theaters on August 7, Cookie Queens finished 13th at the box office for the weekend, with a total of $327,797 on 446 screens and a $734 per-screen average. In comparison, the doc lost out to CatVideoFest2026, a 70-minute compilation of the year's best cat videos. It finished in 10th place on far fewer 225 screens and at about $2,229 per-screen average for $568,414. Markle launched a full-throttle promotional blitz ahead of the film's theatrical release, hitting special screenings and sitting down for extensive interviews with Sussex-friendly publications, where she repeatedly reminisced about her own childhood as a Girl Scout. The Los Angeles native even jumped into a viral video alongside director Alysa Nahmias and the three Scouts featured in the film, dishing on her family's favorite Girl Scout cookies while helping the youngsters dream up a brand-new flavor.