Advisors often think about their business value in the context of a liquidity event—the moment a business is sold or transitioned. But enterprise value doesn’t spontaneously materialize once you have an offer in hand. With that in mind, advisors need to recognize that the process is already underway and keep enterprise value front and center long before a sale is on the table. Growth QualityNot all growth contributes equally to enterprise value. Data shows that top-performing advisors don’t grow by instinct alone; they follow measurable strategies and commit to them over time.