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Netflix Closes U.S. Upfronts, Nearly Doubles Ad Commitments
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Latest from Tv Technology
Netflix has concluded its 2026 Upfront sales in the U.S. with deals from “all major agency partners” that “nearly doubled our ad commitments this year,” Netflix president of advertising Amy Reinhard reported.
Reinhard did not provide specific dollar amounts but said the results were in line with their expectations.
In another major development in its ad sales efforts, Reinhard said that "the Media Rating Council (MRC) has granted Netflix Ads Suite’s first accreditation.
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