Walmart (NYSE:WMT) just made its boldest move yet to turn shopping data into ad dollars. On August 4, the retailer completed its acquisition of Vibe.co, a self-service streaming TV advertising platform founded in 2021. The deal folds into Walmart Connect, the company's US commerce media arm, giving advertisers of any size an easier way to plan, buy, and measure streaming TV campaigns tied directly to shopping behavior. Walmart (WMT) Bets On Streaming Ads. Price-to-sales tells a similar story at 1.24, versus a five-year average of 0.83.