Yet Bowers & Wilkins and Mark Levinson have distinctly different views about how aggressively the industry should pursue 24-bit/192kHz lossless wireless playback. Apparently, even inside Samsung’s rather enormous audio family, there is no consensus about what premium wireless headphones need next. Apple Music offers Lossless and Hi-Res Lossless playback, but Apple explicitly states that Bluetooth connections are not lossless. Even its own wireless headphones rely on AAC over conventional Bluetooth; lossless playback on compatible AirPods Max models requires a USB-C cable. Building headphones capable of 24-bit/192kHz lossless playback is only part of the job.