How Much Did Trump Media Lose On Digital Assets? Together, those items produced $360.6 million in losses tied to digital assets and pledged digital assets during the first half of the year. Trump Media reported $1.7 million in second-quarter revenue, an increase of 89% from a year earlier, primarily from advertising services on Truth Social. Trump Media shares closed Monday at $9.39, down 8%, adding further pressure after the release of its latest financial disclosures. Trump Media withdrew the ETF plans in May, reducing the scope of its planned expansion into crypto-linked investment products.