Mountain Equipment named Elliott Nolan and his High Route Ventures agency as its new sales representative for the Rocky Mountain region, covering Colorado, New Mexico, Utah, and Wyoming. He founded High Route Ventures in January 2025, also currently representing Lems Footwear, Grivel, and Hults Bruk. “Elliott has strong relationships with and understands what independent specialty retailers need to grow the brand in the region,” said Anna Nikolaus, Mountain Equipment North American brand manager. “Mountain Equipment is a brand with real technical credibility, and a story that resonates strongly with the region,” said Nolan. Image courtesy Mountain Equipment