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Gen Z Influencers Summoned to Las Vegas for LVCVA Initiative
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Corey Levitan Corey Levitan joined Casino.org in 2022 after a long career covering Las Vegas.
Two unidentified young visitors take photos in front of the Welcome to Fabulous Las Vegas sign in August 2025.
Though called “Summer Intern House,” there was no house.
Vegas Must Change with the TimesThe campaign reflects a broader shift in how Las Vegas courts younger travelers.
So, while the Strip’s tourism board still pays the R&R Partners ad agency to create Las Vegas TV and radio commercials, it also paid a whopping $2.2 million to over 240 social media influencers to promote Las Vegas across digital platforms between 2022 and 2024.